May 22, 2025
We're excited to announce the newest addition to our suite of Market Research solutions: Market Research Moderation services in Chinese!
We believe that our Chinese Focus Group and Interview Moderation services will be a gamechanger for brands looking to expand into the Chinese market.
Watch this month’s vlog and read on to find out all about our new offering and to meet the newest addition to our Ready to Launch Research team, Feng Ye, and get to know all about her expertise as a Chinese Moderator and Culture Expert.
With a population of over 1.4 billion, making up nearly 20% of the global population, China offers the business world in the global west opportunity for expansion.
In the wake of the recent de-escalation in the US-China tariff war, as reported by BBC, with both countries agreeing to reduce tariffs on each other’s goods for 90 days, American businesses looking to export their goods to China should harness the favorable trade winds and double-down by really understanding the Chinese consumer market and culture.
How? Through the power of Market Research. At Ready to Launch Research, we now offer Focus Group and In-Depth Interviews conducted in Chinese to help American businesses and brands bridge the gap between them and the Chinese consumer. By working with one of our Chinese native speaking Moderators and Culture Experts, we eliminate the seemingly impenetrable language barrier and are able to draw out deep insights and analysis on Chinese consumer culture, behavior, and mindsets.
Once you’ve understood the nuances of the Chinese consumer culture, we can help you leverage those insights to create marketing strategies that effectively help you tap into the Chinese market.
Introducing the newest addition to our team, Feng Ye, a seasoned Moderator and Culture Expert who is fluent in both Chinese and Research.
Feng Ye, taking over this month’s vlog, introduces herself and shares a bit about her experience in the field of Market Research. She starts off by advising brands and businesses that, ‘To maximize the desired outcome of your Chinese Focus Groups and Interviews hire a professional Chinese moderator.’
She goes on to share a bit about her background as a Moderator as she says, ‘I’m a California based Moderator fluent in both Chinese and Research and I would love to help your brand connect with Chinese speaking consumers at home and abroad.’
She then goes on to speak about her Market Research experience and where her passions in the field of Market Research lie. She says, ‘My experience spans Entertainment, Retail, Financial Services, and Polling and I’m passionate about helping community oriented organizations connect with their diverse audiences.’
As a native speaker of Mandarin Chinese and having lived abroad for over a decade, Feng Ye also reveals that she is a Chinese Culture Expert which means that she’ll be able to offer your business or brand rich and deep insights into the Chinese consumer mindset. This will allow your business to develop highly strategic and high value marketing campaigns that are able to resonate, effectively, with the Chinese market.
You’ll be able to understand what Chinese consumers value in terms of product quality, product features, pricing, packaging, product design, customer service, and so much more.
Answering the question, ‘Why hire a Chinese Moderator and Culture Expert?’, Feng says, ‘For a localized perspective, making the discussion more relatable with a higher level of comprehension and context awareness.’
She elaborates, offering greater insights for businesses thinking about investing in Chinese Moderation services, as she says, ‘A better understanding of the local mindset also enables in-depth questioning techniques and an environment where participants feel comfortable, understood and engaged. This encourages honest feedback, makes the conversation more effective and leads to higher quality data and meaningful insights. Finally, a Culture Expert is more adaptive and can make on the fly decisions based on the group’s dynamics and responses and can steer the discussion to explore unexpected themes or delve deeper into meaningful important topics.’
Feng, taking center stage in our Chinese Market Research service offering, says that we offer Focus Groups and In-Depth Interviews in Chinese.
Feng then goes on to talk about how she can help guide your business and brand along your Market Research journey by helping you develop a custom tailored Market Research strategy. She says, ‘As a seasoned custom researcher, I can also work with you to design innovative qualitative methods that are tailored to your needs.’
If you’re looking to hire a Moderator and Culture Expert fluent in Chinese, get in touch to book a consultation with Feng.
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