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Market research is often described as a set of methods or tools. In practice, strong market research is a decision system. It helps organizations move forward with clarity when the right path is not obvious.

Market research plays a central role in how modern organizations plan, launch, and grow. Teams invest in surveys, interviews, analytics, social listening, and dashboards because they want clarity.

Secondary market research helps reduce uncertainty early and efficiently. It works best when direction is needed, not final proof. Used well, it supports strong market research methodologies rather than replacing them.

Teams often lack an accurate understanding of primary and secondary research. In practice, choosing between them shapes how fast you move, how confident you feel, and whether your decisions hold up later.

Many businesses claim to follow a market research process. Fewer businesses can explain how their research actually leads to a decision. That gap matters. When research feels slow, confusing, or unused, the issue is rarely effort.

Market research and marketing research are often used as the same thing. They are not. In this article, Ready to Launch Research, a Market Research agency based in California, helps shed light on the distinct roles of each.

The global video game industry continues to expand at an extraordinary pace, driven by technological innovation, shifting consumer expectations, and an increasingly diverse player base.

Colleges and universities across the United States are navigating one of the most challenging enrollment environments in decades.

Founder and Owner of Ready to Launch Research, Jenny Karubian shares that, in recent years, the US has seen an influx of foreign brands looking to expand their offerings into US markets.

The US education sector, particularly private schooling, is facing significant headwinds, making market research an indispensable tool for securing institutional stability and growth.

At Ready to Launch Research, we know that technical education market research is the key to understanding how learners, educators, and industry leaders connect in today's rapidly evolving skills economy.

In this edition of ‘FAQs with Jenny’, our Founder and CEO, Jenny Karubian delves deep into the world of Survey Market Research. She explores how Surveys are conducted and what clients can expect to gain from Survey research compared to other types of Market Research methods...

We're excited to announce the newest addition to our suite of Market Research solutions: Market Research Moderation services in Chinese! We believe that our Chinese Focus Group and Interview Moderation services will be a gamechanger for brands looking to expand into the Chinese market...

In this edition of ‘FAQs with Jenny’, our Founder and CEO, Jenny Karubian delves deep into the world of Ethnography research. She answers fundamental questions like: What is Ethnography research? Why use Ethnographic research over other methodologies? How does Ethnography help us understand the consumer...

The US Education Industry is on the up and up. Despite unemployment rising to more than 10% compared to around 9% in August 2023, due to new entrants seeking employment, higher education enrollment figures have seen a steady rise...

WITH JENNY KARUBIAN. CEO AND FOUNDER – READY TO LAUNCH RESEARCH in this episode of ‘FAQs with Jenny’, our Founder and CEO, Jenny Karubian takes a deep dive into how Market Research can help Tech Startups achieve market success. What is a Startup? Jenny starts out by defining a startup stating, ‘Startups are...

WITH JENNY KARUBIAN. CEO AND FOUNDER – READY TO LAUNCH RESEARCH Moderation and Facilitation services are essential tools for organizations seeking to optimize their meetings, workshops, and other collaborative events. In this edition of ‘FAQs with Jenny’, Founder and CEO of Ready to Launch Research, Jenny Karubian shares that she and her team offer Moderation...

WITH JENNY KARUBIAN. CEO AND FOUNDER – READY TO LAUNCH RESEARCH  Earlier this year, our CEO and Founder, Jenny Karubian announced our expansion into the Spanish speaking markets. In this video, Jenny shares that, ‘As of 2024, we are now offering research in both English and Spanish at no additional charge to our clients.’

WITH JENNY KARUBIAN. CEO AND FOUNDER – READY TO LAUNCH RESEARCH  Globalization, Social Media, and the advent of AI have made the consumers of today far more sophisticated and informed than the consumers of the past. Prior to every purchase decision, a consumer will seek information that guides them to the product or service

WITH JENNY KARUBIAN. CEO AND FOUNDER – READY TO LAUNCH RESEARCH  Some of the biggest brands in the US and the rest of the globe have risen to their respective realms of success due to the magic of market research. But it goes without saying that market research comes at a cost to all...

The world is experiencing a socio-economic renaissance: A consumer cultural shift driven by a heightened awareness of climate change, sustainable business practices, diversity, equity, and inclusion (DEI) within the corporate landscape and marketing communications, health and nutrition and other socio-economic concerns that are constantly reshaping the way consumers think, feel, and behave along...

According to the Small Business Administration, while 80% of US businesses make it past the first year, only 33% of American businesses survive within the first decade of doing business. This means, the longer businesses are active, the higher the likelihood of being...

A recent study reveals that while US food and drink prices soar, 64% of consumers are switching brands to cheaper alternatives indicating consumer trends are veering towards frugality. Industry leading tech and finance companies are initiating mass layoffs...

Amidst ballooning inflation hitting a 40-year high of 9.1% in June (US Bureau of Labor Statistics, 2022), the thickening of the fog of the Russia-Ukraine war, swathes of layoffs in the tech industry landscape, the post-pandemic phenomenon coined ‘the Great Resignation’...

Here is the short answer; Primary Market Research is the process of gathering relevant data, directly from the stakeholders in a potential market. It is the first-hand market research conducted by your business or by a market research agency you hire to unearth…

The age of American Consumerism, set off by a post-World War II boom in the economy, is now dwindling into a more conscious consumer culture within the United States. Does this mean US consumer spending is in decline? Not at all. Although inflation in the US...

From time immemorial, prophets, soothsayers, and seers have attempted to foresee the course of human events. Historically, these would-be predictors of the future have got it wrong as many times as they got it right. It has turned out to be extremely difficult to predict…

You want to start a milkshake business in Los Angeles. You’re a roaring success of a chiropractor living in Bel Air whose business is booming! But the milkshake business is just one of those childhood dreams that never quite escaped your imagination, now calling...

In the world of food and beverage industry marketing, knowing what tantalizes your consumer’s taste buds, what your consumer craves, and exactly how they’d like to be wined and dined is a gold mine of consumer intelligence that will arm you with powerful...

COVID-19 disrupted businesses, overhauled systems, defined new norms, and brought tremendous uncertainty. While online streaming, online retail and pharmaceuticals thrived in a re-configurated economic and social landscape, in-store retail, entertainment, and…

I’m betting that your business has gone through some significant transition due to the pandemic we’re all experiencing. Hopefully, you’ve been able to pivot and turn a potential disaster into a win. But many brands and businesses haven’t been as lucky, and they still…

Imagine you’ve got the greatest new offering in the market. You and your team have spent months developing and refining the products and the strategy that will position it well ahead of its time. You’ve even had meetings discussing what you should do when…

Market research took LEGO from losing a million dollars a day to the pinnacle of their industry – imagine what it will do for you.It’s 2020 and, for the LEGO brand, “everything is awesome.” But that now-iconic song lyric wouldn’t exist and be running through your head right now if market research…

If you’ve worked with big box agencies for your business, this probably sounds familiar…You inquire about a project and are put in touch with Joshua, the front face of the agency. Joshua is the man. He has great ideas and immediately gets you excited about your project and how successful it ultimately will be…

Since 2014, Ready to Launch Research has supported healthcare non-profits in the process of understanding patient experiences. By connecting with patients through empathy and regarding them as humans with nuanced lives and perspectives on their health, we garner in…

DROWNING IN NUMBERSQuestion: Why should your company use ethnography?Answer: You don’t offer your product or service to spreadsheets.Years ago, one of my college professors asked his class the following: “Any of you ever heard about the statistician who couldn’t swim?” Nobody raised a han…

At Ready to Launch Research we travel. A lot. Fieldwork, conferences, client meetings, they keep us on the road. This week, our team is in Germany for the Research and Results conference in Munich. The local landscape in Germany has us thinking about the value of market research in an increasingly…

Working with your client to prep for a focus group is even more important when dealing with cross-cultural issues and time constraints.I got the call that morning. My team and I had to do a focus group that same night. A quick turnaround was one thing; been there, done that.However, this was…

Most people do not listen with the intent to understand, they listen with the intent to reply. – Stephen CoveyThe art of listening, a cornerstone of qualitative research, takes patience, focus and empathy. To help you understand the absolute power of focused listening, take a look at Jason…

Like a muscle, your ability to connect with your study subjects on a core human level will grow – but only with regular practice.I fight back tears with everything I have as I sit at a kitchen table with a young woman in the Midwest. We recruited her for a cancer patient–caretaker study, but by t…

In-home ethnographies ensure that your study subject can name every cosmetic brand she uses. Here’s how they can be done without leaving your office.When researchers ask women to name the cosmetics they use, most can name only their favorite brands. Although they have strong brand loyalty, time a…