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Case Studies
Case Studies
February 4, 2026
Utility Innovation for Low-Income Multicultural Consumers
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Recent Articles
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February 4, 2026
Tuition Reimbursement
Ready to Launch Research conducted a comprehensive education market research study to explore how tuition reimbursement programs impact employee motivation, retention, and recruitment across major industries.
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February 4, 2026
Tourism Market Research
Ready to Launch Research partnered with an international advertising agency to conduct a comprehensive tourism market research study aimed at increasing travel from the U.S. to a Caribbean destination.
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February 4, 2026
Socially Distanced Santa Claus
In 2020, a leading mall operator partnered with Ready to Launch Research to rethink the traditional Santa Claus experience in light of COVID-19 safety concerns.
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February 4, 2026
Longitudinal Ethnography and Online Community Grocery Study
Ready to Launch Research partnered with a leading national food producer to explore how multicultural families shop, cook, and make food choices.
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February 4, 2026
Immunotherapy Education for Cancer Patients and Caregivers
As immunotherapy becomes more common in cancer treatment, there’s an urgent need to develop educational resources tailored to the needs of patients and caregivers.
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February 4, 2026
Educational Materials on Biosimilars for Cancer Patients and Caregivers
With the U.S. introduction of anti-cancer biosimilars in 2019, understanding patient perceptions became vital.
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February 4, 2026
EV Secret Shopper Study
To better understand the electric vehicle dealership experience, Ready to Launch Research conducted a secret shopper study evaluating how sales staff present hybrid and electric vehicles.
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February 4, 2026
Developing a Precision Medicine Lexicon for Cancer Patients
Precision medicine terminology is often inconsistent, technical, and overwhelming for patients and caregivers.
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February 4, 2026
Creating the Library of the 21st Century
Ready to Launch Research partnered with a municipal library system to conduct a comprehensive community needs assessment aimed at shaping the library's long-term strategy.
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February 4, 2026
Community Engagement in Precision Medicine Education
Nonprofit organizations play a vital role in making cancer education more accessible.
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February 4, 2026
CAR T Treatment Guide for Cancer Patients and Caregivers
Ready to Launch Research collaborated with a national nonprofit cancer support organization on a three-year initiative to develop an educational resource for CAR T-cell therapy patients and their caregivers.
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February 4, 2026
C++ Community Engagement Through Focus Groups
Ready to Launch Research was engaged to explore brand perception and community engagement within the C++ programming community.
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February 4, 2026
Automotive Ethnography
Ready to Launch Research partnered with a leading automotive design team to explore user experience challenges and opportunities in hybrid and electric vehicle design.
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February 3, 2026
User Testing for Geriatric Non-Profit
A national nonprofit organization partnered with Ready to Launch Research to conduct nonprofit market research focused on the user experience of a newly launched geriatric data platform
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February 3, 2026
Understanding Consumer Perceptions of the Lemon Law
Ready to Launch Research conducted a mixed-methods study on consumer attitudes and behaviors related to California Lemon Law claims.
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February 3, 2026
Private School Enrollment Study
A private college preparatory school in Southern California partnered with Ready to Launch Research to investigate declining enrollment trends.
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February 3, 2026
Beauty and Wellness Qualitative Interviews
Ready to Launch Research was engaged by a prominent beauty and wellness brand aiming to understand consumer perceptions and purchasing behaviors related to their bath, spa, and aromatherapy products.
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