A private college preparatory school in Southern California partnered with Ready to Launch Research to investigate declining enrollment trends. The institution sought data-driven education market research to uncover key drivers behind prospective families’ school choices and to strategically boost enrollment for the following academic year. The goal was to better position the school within a competitive K-12 landscape.
Ready to Launch Research conducted a mixed-methods study that included four targeted surveys and six focus groups with both parents and teens. This dual-perspective approach offered deep insight into school selection criteria, perceptions of competing institutions, and the values influencing private school enrollment decisions. The research also explored communication channels and messaging effectiveness to guide recruitment strategies.
Following implementation of the study’s findings, the school reported a 20% increase in applications for the upcoming year. Armed with actionable enrollment insights, the school revamped its outreach, refined its social media strategy, and realigned its messaging to better address prospective families’ priorities. This education market research project empowered the client to make informed, evidence-based decisions that elevated their enrollment outcomes and enhanced their position in the private school marketplace.
