Ready to Launch Research conducted a mixed-methods study on consumer attitudes and behaviors related to California Lemon Law claims. The objective was to uncover key barriers preventing individuals from pursuing legal action when eligible and to test which messages would most effectively motivate consumers to seek help. Two methodologies were employed: qualitative focus groups and a quantitative online survey.
In the first phase, Ready to Launch Research facilitated five online focus groups (four in English, one in Spanish) with a total of 23 respondents. Participants were California residents over the age of 25 who had purchased a new or certified used car in the last seven years and had experienced a breakdown covered by warranty. Insights from these groups informed the design of a second-phase quantitative survey, completed by 150 California respondents.
This research provided critical clarity into the psychological and informational barriers that prevent eligible consumers from seeking legal redress under the Lemon Law. By illuminating these gaps and identifying the most effective messaging strategies, Ready to Launch Research equipped the client with evidence-based tools to drive consumer engagement, increase lead conversion, and ultimately expand access to legal protection for individuals who might otherwise remain stuck with unsafe or defective vehicles.
